2023年TikTok Shop在东南亚电商或有13.2%市占率
“2023年TikTok Shop在东南亚电商或达13.2%市占率”
跨境头条8月31日讯，据墨腾创投最新报告《The TikTok Shop Playbook》，TikTok Shop自2021年进入该地区以来增长迅速，2021年的GMV为6亿美元，2022年为44亿美元，2023年，预计可以实现150亿美元的目标，已经和Lazada、Tokopedia等主流电商平台水平相当，市场份额有望达到13.2%。
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