亚马逊申诉模板大全

访问量：258 2023-08-26 10:40:11

众所周知，亚马逊平台政策多变且严苛，一不小心都有可能遭遇“封号”的危险，无论是什么情况我们第一时间都会想办法解救账号，所以账号申诉也成了每个亚马逊卖家必须get的技能之一，今天为大家准备了一些申诉成功的模板范文，请查收！

申诉信的套路分以下 5 步走：

1、道歉承认过失表明诚意

2、将问题逐条清楚列出分析

3、依照问题顺序提出改进方式

4、以加强语气强调改进的决心

5、表达想要收到回信的迫切

被关闭销售权限的申诉实操步骤分解

01 搞清楚是什么原因导致你的账户销售权限被移除

账户销售权限被移除以后亚马逊一般都会发一封 Notification 给卖家，卖家可以通过这封邮件得知准确的原因，到底是因为账户表现差，还是违反亚马逊的销售政策或者销售了平台禁售的产品等。

02 评估你过往的销售操作

检查下你的客户指标，找出那些给客户带来差的用户体验的订单和不达标的的参数；同时也检查下你账户目前的产品 Listing，看看这些产品有没有那些违反亚马逊的政策（比如侵权或者假货之类）

03 创建一个补救的行动计划写一个行动计划概括一下你在 Step 2 中发现的与账户销售权限被移除有关的问题，提供一个能够有效解决相关问题的精确的行动计划可以很大程度上恢复你账号的销售权限。

04 把你申诉的内容发给亚马逊

补救的行动计划创建写完后,将其发送给亚马逊希望其恢复您的卖家销售权限。

亚马逊账号被关申诉邮件范文模板

Dear Amazon seller support:

This is * (店铺名) writing to you.

第一部分：先向亚马逊表示感谢，之后介绍下店铺已经取得的成绩（开店时间、订单量交易额）最后表明意识到自己的错误，阐释原因。

As we are new seller on Amazon, we just sold our first item on 2016-9-*,

and until today we sold *** orders on Amazon.

We thanks so much that Amazon can provide such chance for us to delivery customers good products.

And we are planning to provide more quality products on Amazon and drive our sales to $*,*00,000 a month with *** orders, and grow 40-50% every month.

However, wedid not that familiar with how to meet the performance standard, to this point we acknowledge it is our fault.

We had updated details for listings and standards of customer service for our stuff and promise to try our best to service customers well on Amazon if we can get the permission to sell again.

Would you please consider the account seller rating and the currant rapidly increasing sales in our store?

We never got a negative feedback on our account and there are still items waiting to be shipped into FBA on ***day, hope you could give us a chance to improve!

第二部分：列出整改措施（提高高标准服务、熟悉亚马逊店铺规则等等）（这点很重要！）

If we get the valuable selling chance on Amazon, we will do as follows:

Absolutely, we will learn through all the policies and rules about selling

on your platform.

We will check the listings in our account to see if they provide enough

information for customers to make their right decisions.

We will focus on awaiting shipment items to customers. Double check

to confirm customers will have their satisfied items.

Use FBA shipping service to give customer good shipping service.

Educate stuff of our own warehouse to trible check awaiting shipping orders every day to confirm all the products will on their way to customers.

Find out order problems automatically and solve them with customer within 24 hours. Any complaints or product issues we will solve them in proper way within a day in favor of the customer's right.

We will build up our own ERP to manage the running for Amazon selling.To control customerservices and shipping services with accurate data.

第三部分：结尾标识再次恳请亚马逊给予自己一次机会

Sincerely, we write this. We will try our best to provide our sales on Amazon.We believe Amazon will give this issue a serious consideration, and to us,there is a hope, a new chance ! We will always provide good products and services to customers on Amazon selling.

Look forward to receive your reply.

Best regards

店铺名

接下来，是关于亚马逊产品品牌侵权申诉的邮件模板。

侵权出现的情况以及整改方向：

情况 01：店铺 listing 的标题、描述、图片、五点描述和关键词

整改方向：

第一步：检查以上提到的产品描述相关关键点，承诺以后不会再有品牌侵权的错误（即陈述自己的行动）。

第二步：如果发现任何侵犯知识产权的产品或清单，我们将销毁这些产品或删除这些清单。第三步：承诺以后会认真注意和学习平台的所有政策和规则。日后上架产品，会先核实知识产权问题，确保产品不会违反任何其他卖家的品牌权益或专利权益，或复制他人的标题、图片和描述。

情况 02：留意所有在售的产品

整改方向：

第一步：如果有顾客反馈不满意或投诉产品有问题，我们承诺会在 XX 小时内

帮客户解决问题，为客户提供最好的购物体验（让亚马逊相信你是为客户着想）。

第二步：日后出售的产品将由自己亲自设计商标和设计产品包装，向亚马逊保证产品都是真实的，而不是直接从供应商渠道直接采购，以防止任何可能出现的商标侵权和包装设计侵权的情况发生（如果有条件的话）。

第三步：如果有任何销售问题，我们将尽快向亚马逊寻求帮助，而不是盲目销售，避免再次触犯亚马逊规则。

邮件模板：

第一部分：对亚马逊通知表示感谢

Dear Amazon seller support, Thank you for your concern of our account.

第二部分：表明经过反思已经找出了问题的原因，表示歉意

We received a notification today that our selling privilege has been removed because we infringe intellectual property rights. We immediately check the listings. Firstly we are very sorry about our ignorance, we are new to Amazon selling which started business on amazon in August,we are lacking of the rules and policies when sell on your platform.

Secondly, as the items of Amazon seller performance stated, we did not know this product has its own brand, to this point we acknowledge it is our fault.

第三部分：整改建议，恳请亚马逊再给自己一次机会

We had removed the listings and promise we won't sell it again on

Amazon. Would you offer the owner's contact information ? I want to do a apologize to him for my ignorance and sorry for the damage to other's benefit . Would you please consider the account seller rating and customers feedback to us? We provided customer both good products and excellent customer service. We never got a claim or negative feedback. Hope Amazon can look through to it.If you can give us a chance, we will do as follows:

Absolutely, we will see through all the policies and rules about selling on

your platform.

We will check the listings in our account to see if there has some which

do not meet your requirements, if it does, we will fix it immediately.

I will check all my products sold, if the customer reflects any dissatisfaction or product problems,

I will be here within 12 hours for them to solve the problem , and offer them the best shopping experience, please trust me.

If any selling questions, we will consult Amazon for help as soon as possible,rather than sell blindly.

亚马逊跟卖申诉、亚马逊卖违禁品申诉

这两种情况写作套路和前面介绍的两个类似，如果真的是存在跟卖或者销售违禁品的情况要承认错误，找出原因，表明整改意愿和整改措施。如果错在什么误会也要在邮件中尽量阐释清楚。

不过在这里提醒大家卖仿货卖假货属于严重的平台违规行为，即使是按照要求申诉后账户销售权限恢复的情况也不是大家想象中的那么乐观，所以大家在上架产品或者跟卖其他卖家产品的时候一样要慎重！

亚马逊被关联申诉

关于亚马逊被关联申诉的情况，模板同样和上诉几种情况类似，主要是下面这些要点：

第一部分：强调你只有一个卖家账号，并且账号的行为表现良好，并没有违规的几率，而且还是优质卖家，也可以举些例子，比如说自己的产品很受欢迎，销量好、五星 review 很多之类的情况说明一下。

第二部分：试着提出重新核查或者告知关联了什么账户才导致被封号。

第三部分：最后保证你会严格遵守亚马逊的规则，提供更好的服务和商品给顾客。

我们还需要注意的是，如果卖家的账户和违规账户关联，那么现在这个账户也会死掉（被永久移除销售权限），关联问题申诉基本无望，被关联基本就可以放弃抵抗了，抵抗成功率微乎其微，这种关联比卖仿货卖假货更可怕。如果是卖家的账户和买家账户关联，有很大的概率申诉成功。注意：这些模板只是提供给你一个申诉思路，生搬硬套是不会真实的表达出一个人的真情实感的。所以不要直接摘抄，直接模仿，你的邮件内容反映出来的内容必须是真诚、诚恳、有说服力的，制定的计划必须是切实可靠的，邮件不必太长，一个人的接受能力有限，亚马逊工作人员也是，所以懂得什么是重点很重要。

店铺名图片因侵权被移除的申诉

Example 1

新店上 LISTING 时因图片侵权被禁售

Dear Seller Performance Team，

Thank you for your notification on the policy violation on the......, we

would like to sincerely apologize for the terrible mistake we made.

We are a small company in China focusing on foreign trade and selling

on Amazon US has been one of our ultimate dreams.

We did a lot of preparation in order to launch our store in Amazon and worked with the Amazon sales manager Mr. .... on a lot of details

including the can do's and can'ts. He informed us beforehand that image and character violation is a very serious issue in

Amazon and we have taken that very very seriously.

However, one of our sales staff ,who is new to the company, accidentally

put this product onto the list because we would like to start our sales

with 50 skus ( We had 49 skus ready at that time.)

He uploaded the product without everyone's else's knowledge and I would in person would like to apologize again for my carelessness in

staff management.

Here are the things our company has done to prevent such issue from happening again.1. We just organized a training again on the can's and can't the sales manager Henry sent us,especially emphasizing on the policy violation including image violation of products and wording violation on product and checked all the product that we have already listed.

2. We deleted all the products that we think that could potentially violate

the policies.

3. We have setup rules in the company that all of our inventory must be carefully reviewed and would not violate any Amazon policies before

adding to our inventory and listing on Amazon.I would like to apologize for a third time for my carelessness in management ，and please do let

us know what else can we do to reinstate our account and we will do everything we can to meet the target.

Looking forward to hearing from you.

your name

Example 2

自己拍摄设计的图片被告侵权

Dear Amazon Team,

We received a policy warning stated that Amazon has removed some images form our site because of a rights owner complaint about image(s) that infringe its intellectual property rights.

ASIN:Complaint ID:

The picture that Amazon has removed:

图片链接：

We always work hard to assure we are meeting the standards set by Amazon and our own standards of quality customer service, it is hard for

us to believe that our images infringe others' intellectual property rights.

All the photos of this item (ASIN: B01DKFMSEW) was taken and designed

by our designer.

Firstly, we contact the rights owner directly to resolve this dispute. We asked the right owner review the pictures,finally, he found that the

picture is from us, below is the screenshoot of our e-mail.(Have attached)

Email 1: 邮件链接

Email 2: 邮件链接

Secondly, We have advised the rights owner to contact Amazon at

notice@amazon.co.uk to withdraw the complaint.(I have mentioned it in

e-mail)

Thirdly, we can provide all the photo and source file as an

evidence.(Please see the attachment)

1. Photo

Taken From:

Shooting Time:Shooting Location:

2. Source File: You can see how we processing the picutre in Photoshop.

Please review this case, and we are looing for a fair and just reply.If you

need additional details, please kindly contact us, we will reply you in the

first time.

Best Regards

Lucy

因迟发货被移除销售权

To whom it may concern,

We are contacting you regarding our seller account suspension. We realize the delays in shipping orders has not complied with Amazon's

performance target of less than 4%, nor our target of less than 2%.

We have reviewed our fulfillment procedures and have determined the two areas that need to be addressed:Shipment Creation and Inventory

Availability.

We realize we needed additional support for managing fulfillment for our Amazon orders. To achieve our goal of more than 98% on-time

shipping， we have added additional staff to support the sales person in

our retail store who handles Amazon fulfillment. This will allow us to have packages prepared and ready to ship more efficiently.To address inventory availability issues we have consolidated our

Amazon inventory into one location to speed shipment creation. Having all Amazon inventory at one location will eliminate delays in getting product out by the Expected Ship Date.

Thank you for considering this appeal.

Example 3

迟发货+缺货+回复客户慢收到 A-Z

I understand that recently our performance as a seller on

http://Amazon.com has fallen below both Amazon's and our own

standards of quality.

I believe there are two main reasons this has happened:

Disorganization in our inventory management has resulted in late

shipments and, even worse, unavailable items.

When late shipments and unavailable items have occurred our response

to has been too slow and communication with customers has not been adequate.

I believe it is mainly because of our inadequate communication that we

have recently seen an increase in customer A-z guarantee claims which

has resulted in our order defect rate exceedingthe performance target of

<1%.

Plan of Action:

We are taking the following steps to improve our performance:Improve inventory control by reducing the number of items offered until

we have systems in place to more adequately handle the number of orders we are receiving.

Most importantly, we will respond more quickly and proactively to any problems with customer orders to keep our customers more informed and help prevent A-z guarantee claims.

In addition, we will more aggressively monitor our performance metrics

to assure we are meeting the standards set by Amazon and our own standards of quality customer service.

In evaluating our selling practices, we found a mistake in our inventory upload file.

Our Plan of Action:

Our inventory file has been reviewed. All misclassified condition items have been re-categorized to follow Amazon's Condition Guidelines.

Entire inventory has been deleted from Marketplace to reflect all

changes.

All of our vendors' inventory will be reviewed before adding to our

inventory. Please let us know what should be done to reinstate our

account, we are looking forward to hearing from you.

Example 4

回复买家不及时+产品损坏+加退换货时间太长

收到 A-Z，被冻结账户

Dear Seller Performance Team,

Thank you for your concern of our account. Before receiving the

performance review notification,

we were exactly working with the customers to resolve their problem.

We firmly believe that we're not only providing the product but also the customer service.

Firstly, we're very sorry about our negligence of packaging, and the incaution of carrying and transporting by logistics company which result in defective working condition of one item, we had to ship the replacement but had the customer waiting more time for delivery, they are kind but we are sorry. （讲清楚没包装运输过程中导致产品损坏，退换货时间长让顾客等很久，自己很抱歉）

Secondly, the incaution of testing and checking up by the tester in

factory result in missing indicator light covers of one item, which in normal working condition but give customer defective impression of the product, we had contact with the customer and shipped the missing element, and sorry to bring him

inconvenience. （发货前的出厂检查不够细致收到的产品缺零部件）These are our faults due to lack of strict management of the product and service

providers.Thirdly, we're new to Amazon selling and lack of familiarity with the rules and message system using, which result in missing timely response to 4 messages from the buyers on our months ago arranged long holiday, it was supposed the messages would notice timely on mobile phone email system to us but it didn't work, we promise this would never ever happen

again to the customers.

（没有及时回复顾客信息）

We would like to earnestly beg your consideration about the feedback of other items received by other buyers, some of them had left positive feedbacks and reviews to the product and admired

our customer service. We promise to provide customers both good

products and good customer service.

If we have the chance to continue selling on Amazon, we will do as

follows:1. We will ask the factory to execute stricter checking up and testing process for our products, and request every confirmation and signature of testing result for every product from the tester in factory.

We self will execute sampling check for different production batch and regular visit to production line of the factory every week. Make sure we ship out every item in integral and good

working condition.

2. We will ask the factory to package with stronger crash proof and shockproof measure, like filling in the blanks with proof foam andwrapping up with hard carton. Change the logistics service provider with better transporting service.

3. We will keep login in the Amazon seller center on PC and check out buyer message at least

three times a day, to ensure promptly response to the customer with 12 hours. And passionately handle any queries or complaints or product issues from every customer, will keep notice customer forwardly for the tracking information of the transporting package. To improve the

customer experience by pre-sale, in-sale, after-sale process.

We write this sincerely and will try our best to provide good products and customer service on Amazon. Meanwhile, we sincerely hope Amazon team will give serious consideration and give us a new chance. This is not only chance but also hope to us, we eagerly hope we can further develop our undertaking here. Look forward to hearing from your reply. Thank you very much.

Best Regards,

XXX

Example 5

产品图片与描述和实物不符

客服未及时解决问题收到 A-Z 或被移除销售权

Dear Amazon Seller Performance Team,

We understand that recently our performance as a seller on

http://Amazon.com has fallen below both Amazon's and our own

standards of quality.

I believe it is mainly because of our inadequate communication that we have recently seen two A-z guarantee claims which have resulted in our ODR exceeding the performance target of <1%.

Unfortunately, we changed the Listings Status to be Inactive from

23/01/2014 to 06/02/2014 because of a long vacation, obviously,the two complaints are nightmare during the period without order.

Plan of Action: We are taking the following steps to improve our

performance:

1. Review all of products to make sure that the pictures and descriptions

are accurately match with our products.

2. Most importantly, we will complete the investigation more quickly and

proactively（within12 hours） to any problems with customer orders to keep our customers more informed and help prevent A-z guarantee claims as much as possible, then replacement or a full refund will be done within 24 hours

3. In addition, we will more aggressively monitor our performance

metrics to assure we are meeting the standards set by Amazon and our own standards of quality customer service.

A-TO-Z超标申诉模板：

Suspended for poor selling performance:

Rcently many cases of returned purchase appeared in the store, more seriously, it was 2 claims of AtoZ, these problems has directly reduced

the store's index into such an extent that it would not be accepted by Amazon, I has read all the customer's message earnestly, and has deeply remembered what all the customers are disappointed with or not satisfied with;

1. The main reason for these problems was the slackness in our test departments ’ work recently, without quality awareness, and they didn’t strictly operate according to the testing process regulated by the company, which was our serious dereliction of duty, and it has brought about bad shopping experience for customers.

2. When a number of returns occurred, we failed to think

about the causes, did not pay attention to the real reasons for

customer ’ s returns, or communicated with customers timely to find out the reasons, did not find out where the problems on products were; for those products disappointing customers we weren ’ t able to feedback to our factory in time, to our engineers team, so as to analyze the reasons for these problems, to improve the technology, which wasour serious dereliction of duty, we should be responsible for these, and now we regret deeply for what we have done, we are sorry for having given customers a worse shopping experience.

3. After the emergence of problems, we weren’t able to communicate with customers timely, or to solve the customer's problem timely, to reply to customers ’ emails timely, or to contact customers the first time, all these have impressed customers that their problems weren’t valued, this was the breach of duty in our customer service, we didn’t implement the principle that put customer's good shopping experience at the first place and consider the problems on the stand of customers.

4. Recently, with the increase in order quantity, the company's ERP

system has broken down, resulting in that the recent orders’ tracking number can’t be uploaded and updated timely, further to bring about the decline in tracking information index; we couldn’t make customers see their own order information in time, which not only decreased the customer's excellent experience, but also increased the refund rate.

5. Because the goods are delivered artificially, the delayed arrival also occurred in special circumstances, or the arrival time of goods that the customer required was proper, which also led to the returns andcustomer’s complaints and the store's indicators decreased.

6. Product was not described in enough detail, the details were not clearly described, which led to that the details of product failed to meet customer requirements after purchase and made the decrease of customer’s experience. This was our operation problems; we didn’t discover the problems and increase the description of product in details in timely, to make users clearly know the products’ all parameters and performance and to shop clearly. In a word, these are our responsibility and we weren ’ t able to thoroughly understand the rules of the

Amazon, didn ’ t operate according to the requirement, which has

brought very serious consequences; we have already known the serious problems, and regulated this as an important event in our company in a year, and made staff reflect and examine their mistakes.

we unified the following improvement project:

1. For the quality testing department, the important part of the

company, one of the most important department, you need to inspect each product strictly, the simple sampling inspection is not adequate,

every detail of the product should be detected, all performance of the product should be tested, including product color, size, texture and the parameters of the inside; set strict demands on yourselves, to make surethat every order is perfect without any quality problems; test the quality from the customer's point of view, continuously pursue the perfect, there is no best only better. Endow the customers with a perfect experience.

2. For the returns of goods, we must attach importance to them, timely communicate with customers and discover the causes, take effective measures, actively meet customer ’ s requirements, feedback to the factory, improve the technology cooperating with the factory, improve product performance and strangle the source of problems; for the repeated returns of the same product in a period of time, we should temporarily stop selling the product until the problem is found and understood and solved, and sell it once again.

3. We have established a specific customer service team, and each

performs its own functions; customer service team is responsible for customer ’ s mail, communicating with customers at the first time,understanding customer's ideas, timely responding to customer ’ s problems, actively and positively communicating with customers, and putting the customer's problem on the first place. We must answer customer’s question in the first time.4. For the problem of the system. Of course, this is our own responsibility, we have established a team of logistics information and ordered a set of advanced ERP system, discarded the original system of

low level intelligence, to timely upload order number, tracking number information, inform customer ’s logistics information in the first time,and remind customers of the approximate arrival time. The double insurance of artificial and intelligent system is a strong guarantee for shopping, to ensure not to omit the filling of tracking information of every customer ’ s orders, to add security for customer shopping experience.

5. For the products delivered artificially, which failed to satisfy the needs of customer’s arrival time, we has decided to increase the proportion of FBA, and tried to carry more than 85% of products by FBA, FBA service can promote the user's shopping experience, and improve the product sales as well, this is a very excellent service, our ultimate target is 100% FBA.

6. Description for product details, we will rectify all the products in the shop, audit each link, carefully read the customer's opinion and the suggestion, the parameter and the performance of products, including some subtle things will be described, to ensure that all the parametersand performance are transparent and the customer can shop clearly; never mislead customers to buy products that they don't need; we should confirm products of customers and let customers verify their truly needed products before delivery, which can avoid the wrong delivery and add customer shopping experience. We have actively communicated with customers, positively responded to the customer's requirements and adopted the customers’ opinions, and obtained the customer's understanding, I really cherish this opportunity of representation, I am in deep remorse and self-accusation, I'm very confident in the credit of the Amazon platform, meanwhile, we are very confident to be able to meet the requirements of the Amazon, I hope that Amazon team could give me the opportunity of sales again, I will

cherish this hard-won opportunity, and sell the high-quality products,and we have also registered the American brands on the platform, now in the period of the public show, in the future we will establish our company's own brand, this is our company's future planning; we will strictly request ourselves, increase the investment in quality and the scientific research, to bring high-performance products and excellent customer service for customers, to create the perfect shopping experience for customers, I am looking forward to get the opportunity of sales from the Amazon team once more.Additional information

We have more than 4 years experience in foreign trade,We mainly sell on EBAY and AliExpress

Currently ,We have a 20-person team of foreign trade,including

professional customer service,purchasing and warehouse

Management,Amazon it is a new platform for us,Due to incomplete understanding of the various policies,cause us occur a of errors,We have

organized all the staff together to learn the Amazon sales policy,please give us restore the right to sell the Amazon,We must strive to learn,effort to operate in strict accordance with the requirements in the Amazon,achieve good sales performance,to provide a good shopping environment for Amazon customer,we have made a shipment to FBA and find sales very good ,then we will strengthen shippment to FBA,you can check our date later.